11 Best HubSpot Alternatives

HubSpot is a leading CRM software and marketing platform designed to help businesses grow better. HubSpot is a marketing, sales, and customer service tool used by over 100,000 companies worldwide.

HubSpot’s comprehensive solution helps businesses streamline operations, increase efficiency and generate more revenue.

11 Best HubSpot Alternatives

HubSpot’s powerful platform enables users to automate repetitive tasks such as email campaigns, create personalized customer experiences and track the success of their marketing initiatives. 

Additionally, it includes a suite of integrations that allow organizations to leverage third-party apps such as Salesforce or Google Analytics within the same interface. 

With unlimited storage space and easy scalability options available at each pricing tier, HubSpot is an ideal choice for businesses of all sizes looking to optimize their online presence.

The emergence of HubSpot has revolutionized the way companies do business. It offers a suite of CRM, marketing, and sales tools that enable companies to optimize revenue and efficiency.

HubSpot is widely recognized as the leading provider of such solutions. However, there are other options available that similar offer services. In this article, we will explore some of the top HubSpot alternatives available on the market today.

Are you looking for an alternative to Hubspot? If so, you’re in the right place. Here we’ll be covering the top Hubspot alternatives to help you find the perfect solution for your business. From marketing automation platforms to CRM solutions, we’ve got you covered!

1. Salesforce

Salesforce is one of HubSpot’s most popular alternatives. Salesforce offers a variety of marketing automation tools to help you reach your goals. It provides a suite of features, including email marketing, automated campaigns, and lead management.

Salesforce is a leading customer relationship management (CRM) platform companies use to manage customer data and interactions. You can create customized campaigns and track their performance with Salesforce.

Salesforce provides users the tools they need to efficiently track customer relationships, track sales and marketing efforts, and gain valuable insights into customer behavior. 

Salesforce is among the most popular CRM solutions for small and large businesses. Salesforce offers a robust feature set that can meet the needs of most companies looking for alternatives to HubSpot. 

Salesforce allows users to create campaigns with detailed customer profiles and automate processes such as lead management through each buying cycle stage due to its customizable design and many powerful features.

Salesforce also has a wide range of resources to help you get the most out of your automation investments. Salesforce offers several other features, including customer relationship management (CRM), customer service, and analytics. 

2. Adobe Experience Cloud

Adobe Experience Cloud is one of HubSpot’s main alternatives in the marketing automation space. The Adobe Experience Cloud suite of products offers a variety of solutions for marketers, including Adobe Target for personalization, Adobe Analytics for insights, and Adobe Campaign for campaign management.

Adobe Experience Cloud is a cloud-based platform providing holistic solutions for marketing, advertising, analytics, and commerce. It is designed to help businesses create personalized digital experiences for their customers. 

As one of the leading HubSpot alternatives, Adobe Experience Cloud offers an integrated ecosystem of solutions that can customize online experiences and maximize customer engagement. 

The suite consists of four main components: Adobe Analytics Cloud, Adobe Advertising Cloud, Adobe Audience Manager, and the newly released Adobe Commerce Cloud. These enable users to optimize customer engagement across all channels with data-driven insights. 

Marketers can deliver more effective marketing campaigns by leveraging powerful targeting, segmentation, and analysis tools.

Adobe Experience Cloud solutions span multiple channels, including web, mobile, email, and social media. Adobe Experience Cloud allows marketers to tailor customer experiences across channels, enabling them to reach their goals faster.

Additionally, marketers can use Adobe Campaign for cross-channel orchestration and reporting and measure the success of campaigns in real-time to optimize for future success.

3. Marketo

Marketo is a CRM and marketing automation platform that enables companies to create and deliver customer experiences. It helps companies track, analyze, and personalize customer interactions and messages.

Marketo is a leading cloud-based marketing automation platform used by companies of all sizes across the globe to increase sales and ROI. It enables businesses to attract, engage, and nurture customers with personalized campaigns throughout the customer experience lifecycle. 

Marketo was launched in 2006 and has become one of the market’s most recognizable names among B2B marketing automation solutions. 

Marketo offers a comprehensive platform for digital marketers, offering features such as lead management, email marketing, social media management, and web personalization.

Marketo integrates seamlessly with popular enterprise software such as Salesforce CRM, Microsoft Dynamics CRM, and Adobe Experience Cloud to provide thorough customer insights in real-time.

Marketo offers marketing segmentation, lead scoring, lead nurturing, and campaign management features. Marketo helps companies generate leads, measure results, and build campaigns quickly.

Marketo also offers integrations with other platforms, such as Salesforce, Google Analytics, and Microsoft Dynamics 365. 

Marketo is a powerful tool for companies looking to deliver a best-in-class customer experience in one place. Marketo’s Marketing Hub and CRM increase deal closing rates by 74% after 12 months.

4. Act-On

Act-On is a comprehensive marketing automation platform that helps organizations drive more leads, nurture those leads, and convert them into customers. 

Act-On offers a range of powerful features, such as automated email campaigns, multichannel marketing, lead scoring, contact segmentation, and A/B testing.

Act-On is a powerful marketing automation platform that allows users to automate and manage their marketing activities. 

Act-On is one of the leading players in the marketing automation landscape, often seen as a competitor to Hubspot and other similar software.

Act-On offers various features designed to help marketers better target their audience through email campaigns, automated workflows, and lead nurturing tools. 

Act-On is a great alternative to HubSpot for those who need an affordable yet effective marketing automation solution. Act-On provides advanced analytics tools so businesses can track performance and measure ROI from their campaigns. 

The Act-On platform allows users to create personalized content for each customer segment with its library of customizable templates so that businesses can optimize their campaigns for maximum impact. 

Act-On’s integrated CRM capabilities help companies deliver relevant messages based on individual customers’ interests and behaviors by easily integrating customer data across departments.

5. Zoho CRM

Zoho CRM is an all-in-one solution designed to help businesses grow and succeed. Zoho CRM allows users to manage their contacts, track leads, monitor sales activities, and generate powerful data insights.

Zoho CRM is an advanced customer relationship management (CRM) platform created by Zoho Corporation, a global technology company based in California. 

Zoho CRM software is designed to help companies and organizations grow their business by streamlining various sales, marketing, and customer service processes. 

Zoho CRM has gained immense popularity as one of the leading HubSpot alternatives in the market today because of its extensive features that make managing contacts, automating workflows, and analyzing data in real-time easy for businesses of all sizes and industries.

Zoho CRM comes with powerful tools such as contact management capabilities that allow users to easily store valuable customer information and customizable dashboards that give users easy access to the information they need.

Additionally, the platform offers automated lead capture tools to capture leads from websites or social media platforms. Act-On cloud-based software contains features like lead scoring, customer segmentation, automated workflows, and more. 

The Zoho CRM platform offers an intuitive user interface and powerful automation features, making it a great HubSpot alternative.

6. Pardot

Pardot is an online marketing automation platform that some of the world’s biggest organizations use. It is one of the leading cloud-based solutions for website management, email campaigns, and analytics. 

Pardot is also a popular alternative to HubSpot, helping businesses enhance customer relationships and streamline lead conversion processes. 

For those looking to build relationships with customers, Pardot provides a range of tools designed to engage leads and prospects automatically. 

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Pardot offers comprehensive marketing automation services with easy-to-use features such as automated lead scoring, interactive forms, and segmentation capabilities. 

Pardot also allows marketers to create personalized emails tailored to target audiences and track key performance indicators over time – all within one platform.

7. SharpSpring

SharpSpring is a powerful tool that is gaining a lot of traction in the marketing automation space. It’s a powerful platform that offers a variety of features to help marketers and sales teams create, manage, and optimize campaigns.

SharpSpring is a marketing automation platform businesses of all sizes use to increase their online presence and reach new customers. 

SharpSpring is one of the most popular HubSpot alternatives, offering comprehensive tracking and analytics tools and an array of features designed to streamline marketing processes.

You can take advantage of useful features such as email automation, dynamic forms, content management systems (CMS), lead scoring, and routing using SharpSpring.

SharpSpring platform also offers a variety of integrations with other platforms, such as Google Ads and Salesforce, that allow users to expand their reach even further. 

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Additionally, its easy-to-use interface makes it simple for users to quickly get up and running on the platform without having any prior experience in digital marketing or coding.

SharpSpring has a great user interface with many customization options, making creating campaigns tailored to each customer easily. 

SharpSpring platform also offers various analytics and reporting options to help marketers and sales teams measure their results and make data-driven decisions.

8. Infusionsoft

Infusionsoft is a marketing automation software that helps small to medium-sized businesses support their sales and marketing efforts. It helps streamline data management, lead tracking, customer segmentation, and marketing automation.

Infusionsoft is an all-in-one software platform that provides a wide array of marketing, sales, and customer service capabilities. 

Infusionsoft is designed to help small businesses automate their operations, increase efficiency, and streamline processes. 

Infusionsoft helps businesses manage customer relationships better, boost sales and drive conversions by integrating the essential tools needed to succeed in today’s digital world.

Praised for its impressive automation features and intuitive user interface, Infusionsoft has become one of the most popular tools among small business owners. 

Infusionsoft stands out from other software providers as it offers greater control over customer data management and personalization options – making it a great alternative to industry giants such as HubSpot or Salesforce. 

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Infusionsoft platform also offers comprehensive reporting capabilities which allow users to monitor campaigns, track ROI performance, and identify areas for improvement.

Infusionsoft is a great alternative to HubSpot for companies that need more than just a basic marketing automation platform. A business can easily use Infusionsoft to create powerful campaigns, automate repetitive tasks, segment customers, and monitor their sales pipeline.

Infusionsoft also offers a range of advanced tools, such as lead scoring, email marketing, social media marketing, landing pages, and more. It can nurture leads, engage customers, and convert leads into paying customers.

9. Autopilot

Autopilot is an AI-powered marketing automation platform that offers powerful features to help businesses personalize their customer journey and optimize their marketing campaigns. 

Autopilot’s features include automated emails, drag-and-drop behavior-based segmentation, email personalization, and customer segmentation.

Autopilot is a customer relationship management (CRM) platform designed to help businesses easily manage their marketing, sales, and customer service processes. 

Autopilot is one of the most popular CRM platforms among HubSpot alternatives that offer integrated solutions for automating and streamlining customer interactions. 

Being cloud-based, Autopilot allows users to design sophisticated workflows and marketing campaigns without requiring coding or technical knowledge. Its intuitive interface allows users to create personalized customer journeys using simple drag-and-drop features quickly. 

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Additionally, its powerful automation tools give users greater insights into their customers’ behavior to craft more effective strategies for achieving desired results. 

Autopilot also features built-in analytics capabilities, enabling users to monitor their campaigns’ success in real-time and measure overall performance over time.

Additionally, Autopilot offers multi-channel customer journeys, A/B testing, and real-time reporting with real-time insights. 

Autopilot’s AI-driven technology helps businesses better understand customer behavior and create highly-targeted campaigns tailored to their needs.

10. Optimizely

Optimizely is an experimentation platform that enables businesses to make data-driven decisions when refining their digital experiences. It provides a feature-rich solution for testing, personalizing, and optimizing websites, mobile apps, and other digital products. 

Founded in 2010, Optimizely has become one of the leading alternatives of Hubspot in the digital experimentation space. 

Optimizely platform provides customers with various testing tools, such as A/B tests and multivariate tests, that enable them to measure the efficacy of changes made to their website or app design. 

Businesses can gain insight into how visitors interact with their online presence and identify areas for improvement using Optimizely’s analytics engine.

The Optimizely segmentation capabilities also enable companies to deliver tailored experiences tailored to specific user groups.

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Optimizely offers a comprehensive suite of A/B testing and personalization tools that can help you optimize your website and maximize conversions. 

The Optimizely software lets you run A/B tests, monitor customer behavior, and use data-driven insights to improve your website.

Optimizely powerful analytics capabilities allow you to quickly identify which content performs best and make changes to increase conversions.

11. Engagio

Engagio is a software platform that provides account-based marketing (ABM) capabilities. It offers a range of features, including automated campaigns, analytics, and personalized experiences.

Engagio is an innovative customer relationship management (CRM) platform based in San Mateo, California. 

The Engagio CRM solution was launched in 2015 and quickly grew into one of the leading CRM solutions for businesses looking to develop stronger customer relationships.

Engagio is a direct competitor to popular CRM systems like HubSpot and Salesforce, offering a comprehensive set of features designed to help businesses engage more effectively with their target audience. 

Engagio’s core features include data-driven sales intelligence tools that allow businesses to gain invaluable insights into customer behavior, segmentation tools that allow them to identify and target key accounts, automation capabilities that make it easier to reach out to customers at scale, as well as powerful analytics capabilities so they can track performance and optimize campaigns accordingly.

Engagio ABM capabilities allow marketers to customize their messaging to target specific accounts and create tailored campaigns. 

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Engagio also provides reporting and analytics tools to measure the success of campaigns and gain insights into customer behavior. 

With its intuitive and user-friendly interface, Engagio makes it easy for marketers to create and launch campaigns with minimal effort.

Conclusion: Best HubSpot Alternatives

In conclusion, the best HubSpot alternatives are highly customizable and offer features that can cater to your business needs. They provide powerful marketing automation, analytics, and reporting that allows you to understand customer behavior better. 

Additionally, they often come with more affordable pricing plans and are available on different devices. When considering a HubSpot alternative, it’s important to identify the features that matter most to your business and research which competitor fits best. With the right choice, you can take your business further.